Keyword Gap

Keyword Gap finds keywords local competitors rank for that this store does not already own. Results are limited to the store niche (Home target keywords) and nearby towns.

Data source

Invenio uses DataForSEO from competitor domains already in rank history. It does not call Semrush and does not import Semrush keyword lists or scripts.

Run a rank check on Rankings first so local competitor domains exist. Then open Keyword Gap and click Find gaps.

Table

The table shows keyword, search volume, CPC, competitor domain, and rank for shared competitor keywords that pass the niche and nearby-town filter.

Send to Local pages and Rankings

Select rows, then click Send to Local pages & Rankings. Chosen keywords become planned topics on the content plan (with a nearby town when the keyword includes one) and tracked keywords on Rankings.

Use Local pages to draft town landing pages. Use Rankings to check positions for the new tracked terms. Blogs can still use Find competitor gaps to add every filtered gap as planned topics without opening this page.